Why do you need Segment

Segment is a platform for tracking user actions (or events). With Segment you will be able to track everything your users are doing in your app (whether that's a mobile app, a webapp or a server) and send it to one of Segment's destinations (some popular ones are: Google Analytics and Facebook Ads).

To build your user journeys in Palabra you'll need to start by tracking your user actions and that's where Segment comes in. After you set up Segment you'll be able to connect your Segment account to Palabra and we'll start receiving your user actions.

This has a couple of advantages: the first one is that you are not locked in with us. If you decide you don't want to use Palabra anymore in the future, you can just remove us as a destination on Segment and we won't receive any more of your data. The other advantage is that like Palabra, many popular apps will allow you to receive data from Segment. Sending your user data to those platforms will for sure help you make a more personalized user journey for your customers.